End-to-end content for a B2B covid testing distribution company — from intro videos to custom intake forms to educational resources.
This program launched during one of the most uncertain periods in recent history. The content had to be accurate, accessible, and fast to produce. Every piece was built to reduce confusion and build trust with clients who had never navigated anything like this before.
4 pieces in this category
01 — Video
A short explainer video introducing the testing program to new B2B clients. Scripted and produced in-house to get partners up to speed quickly.
02 — Video
A step-by-step walkthrough of the testing and reporting process. Designed to reduce support calls and onboard clients faster.
03 — Form Design
A digital intake form built to capture client and patient data accurately. Designed for ease of use under time pressure.
04 — Document
A curated reference document for clients covering testing protocols, reporting requirements, and FAQs.